Our Programs
Bloom
Place
Academy
Our Approach
Theory + Practice
Our courses are built with the perfect blend of theory and practice in mind; guided by the norms and structures of the UK Higher Education system, and providing Continuing Professional Development (CPD) certification, we offer pedagogical excellence, informed by years of practical application.
Certification Programs
Earn a recognised CPD (Continuing Professional Development) qualification that validates your skills and expertise. The Bloom Place Academy is the ONLY CPD-accredited training provider in the global field of place branding.
Customised Training
We believe in one-size-doesn't-fit-all. Our programs are tailored to meet your specific needs, whether you are an agency, attraction, or institution. We deliver an interactive mix of in-person and on-line knowledge, learning and skills training – delivered through seminars, workshops, and masterclasses depending on your need.
The BPA Programs
Wide Range of Topics: Our curriculum covers every aspect of place marketing, ensuring you're equipped to execute brand strategy across diverse touchpoints. We focus on three main areas:
Place Brand Initiation
Designed for politicians, key stakeholders, and directors who will act as 'Brand Custodians.' It provides a strong strategic and academic foundation, preparing places to embark on a comprehensive place brand strategy, fostering the knowledge and skills required for effective brand leadership.
Course Content
Bespoke Capacity Building for Brand Leaders
• Introduction to Nation/City/Region Branding• Understanding the Central Idea of the Place Brand
• Understanding target audiences and Brand KPIs
• Brand Storylines and Activating Touchpoints
• ON/OFF Brand filters
• Applying the Brand Governance model
• Building Capacity through Brand Custodians
Place Brand Set-Up
Tailored for places in the final stages of brand strategy development. It offers essential guidance on structuring, funding, staffing, and efficiently managing the implementation process. Targeted at ‘Brand Builders’ in existing place brand partnerships and experienced brand development teams, it optimises the transition from strategy to action.
Course Content
Implementation Management Masterclass Modules:
• Starting with your Place Brand• Creating an Effective Management Team
• Funding and Financial Partnerships
• Measuring Audience perceptions
• Conducting a Strategy Action Audit
• Brand Action Guidelines
• Activating Brand Touchpoints
• KPI’s and using Data to Track and Measure
• Communicating with Stakeholders
• Creating a Strategic Action Plan
Place Brand Escalation
Geared for places that are ready to bring the brand to life, at scale. It focuses on the essential knowledge and skills needed to embed the place brand project, such as in policies, programs, events, marketing, and ON/OFF brand projects with a focus on operational teams, front-line staff and ‘Brand Operators’.
Course Content
• A series of 5 Video Masterclasses (approximately 5 hours of training combined with 5 hours of independent study and 1 hour of tutorial) Each of the 5 modules will end with a test to establish learning goals.
• Passing all module tests will result in individual accreditation, recognised globally by the CPD Authority.
Courses Delivery
Choose from in-person or online training to fit your schedule.
Place Brand Initiation
Best achieved in-person via workshops and seminars over two days. We are happy to work closely with your team to optimise the delivery of training to key stakeholders and brand leaders.
Place Brand Set-Up
Offered through on-line modular courses
• Via Teams or Zoom (up to 10 people per course)• Two-hour live sessions with key teams, scheduled regularly as required
• Asynchronous learning also available via pre-recorded content
• Offers CPD qualification upon completion.
Customised Training
Tailored, recorded sessions
• An opportunity for independent learning, interactive assessment and tutorial time for up to 20 students per course.• Licensed through our online learning portal, and easy, accessible and intuitive.
• Offers CPD certification upon completion.
